Many people now read an AI answer before they visit any site.
AI answers lean on coverage that others write about you.
Some companies are named in AI answers. Others are left out.

Services

How it works
Audit: we check how AI tools describe your company today.
Strategy: we plan the fixes, from content to coverage.
Measure: we test the answers again and track the change.

Free AI citation audit
Enter your website and social pages. We check whether AI tools cite you, and give you a few audit points.
Online courses
GEO literacy course
AI and marketing trends course
Online, in your own time. You receive a certificate of completion.
Online, in your own time. You receive a certificate of completion.
From the blog
What GEO and AEO mean for PR and comms teams
Earned media and the citations AI answers draw on
Questions
What is generative engine optimization (GEO)?
The work of improving how your content shows up inside AI-generated answers.
What is answer engine optimization (AEO)?
The work of earning direct answer slots in search, such as featured snippets and AI answer boxes.
How is GEO different from SEO?
SEO ranks a page in a list of links. GEO gets you used as a source inside an answer.
Can anyone guarantee an AI tool will cite my company?
No one can, in any AI tool.
